Branding (Penjenamaan)

“Brand identity” is the combination of consistent visual elements that are used in your marketing materials. A basic brand identity kit consists of a logo, business card, letterhead, and envelope. It can be extended to include a Web site, brochure, folder, flyer, or any other professionally designed pieces. Having a brand identity is extremely important to your business’s success. However, many business owners have misconceptions about brand identities that can damage their businesses.